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Get Aligned: Best Practices for Aligning Content with Tactical Sales Activities
Get Aligned: Best Practices for Aligning Content with Tactical Sales Activities Marketing content is everywhere we look. Different pieces of content serve varying purposes (such as thought leadership,...
View ArticleWeb2Sales: How Marketers Can Drive Customer Demand Via Content, Social and...
Video of Marc Hausman’s Keynote at Digital East and panel discussion with: -Meredith Lawrence, Polycom -Jessica DeCianno, CrowdStrike
View ArticleSales Cycle Content Marketing Engaging the Prospect at Each Point In the Journey
Every step of the sales cycle presents an opportunity for marketers to cultivate, nurture and mature the relationship with an important prospect. Are you up for the task? We exist in the age of the...
View ArticleConfessions of a Sales Leader What I Expect From Today’s Modern Marketer
There is a cliché in marketing that “sales is where good leads go to die”. Does it have to be that way though? It’s no secret that modern marketers often struggle to understand the needs and...
View ArticleFilling the Sales Funnel Focus on the Top to Raise Your Bottom Line
It is no secret that the performance of a marketing campaign eventually comes down to a sales reps’ ability to have a conversation with a prospective buyer. That’s why B2B organizations invest time...
View ArticleWeb2Sales How Marketers Can Inspire Sales Team Action and Accountability
As organizations increase investments in content creation, social media, search and digital communications for lead generation and nurturing, marketers have sought new approaches to motivate sales...
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Think Like a Publisher: Achieve Sales ROI from Blogging and Social Engagement
Think Like a Publisher: Achieve Sales ROI from Blogging and Social Engagement Today’s enlightened buyer has more control than ever before on when and how they consume information. This has caused many...
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Webinar Replay: Growing Sales with Engaging Content – Featuring Marc Hausman,...
Webinar Replay: Growing Sales with Engaging Content – Featuring Marc Hausman, president and CEO at Strategic Communications Group Can content marketing, social media participation and digital...
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Mind the Gap: Bridging the Gap Between Brand Awareness and Generating Sales
Mind the Gap: Bridging the Gap Between Brand Awareness and Generating Sales Successful marketers know that creating and maintaining brand awareness is an important key to marketing success; you can’t...
View ArticleHow Sales and Marketing Integration Can Change Your Business
Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals....
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